We know that your logo, brochure, magazine ad, or business card represent you, and that means that they have to be perfect. We also know that you don't have a million dollar marketing budget with a large staff who can design everything for you. That's why we're around. After having being in the design industry in the Twin Cities area of Minnesota for 5+ years we've learned a thing or two about what it takes to get small to medium sized businesses noticed. Here are a few tips to finding a good designer:
Many clients who we speak with are tired of working with artists who have their own idea of how a piece should look. They never really take the time to figure out what the client wants. At Clearspace Creative we love to listen. We're not psychic so how are we gonna' figure out what your vision is unless we can hear what you're saying. That's why the design process is truly an interactive adventure. We're here until we can get it right.
If you're talking to a designer who can't show you a portfolio, or maybe only has one or two nice pieces or work that look professional, then you probably should keep looking. Make sure to look for a designer whose work you actually like. You may have a friend who's trying to break into the game, and you just want to help them out, but in our experience you'll end up spending a lot more time and money, than is actually necessary, to get your piece completed.
If a designer can't offer you one or two people (not related to them) who've had a great experience with their design process, then move on. You want to work with someone who has a track record of making their clients look good.
And that's about it. Don't settle for poor design just because someone's offering a cheap price. You and your business or organization deserve the best!