Search engine optimization (SEO) is something that many people claim to be experts in, but few can prove. When shopping for an SEO professional it's very tough to ask questions because your expertise is not in search engine optimization. Your expertise is in being an attorney, a repairman, a salesman, a realtor, or one of a million other things. You don't have time to learn all of the coding necessary to get your name higher in search engine rankings. So, how do you know that the person you're hiring knows what they're doing? Simple, they are able to explain it to you.
One of the main things that we try to do at Clearspace Creative is give you an understanding of how Google, Bing, and Yahoo go about giving their results. No one knows their exact methodology, but a true SEO expert has a pretty good idea. Search engine optimization shouldn't be a mystery to any person with a website, and with the information we give it won't be. So, where do we begin with SEO?
On-site SEO refers to anything that you can do on your actual website to optimize it. This pertains to things such as: proper XHTML coding, keywords, and title tags. It also means that you need to have well-written content that is pertinent to the search engines.
The best SEO also includes some off-site optimization. This basically means that you've gotten other sites to link to you in the proper manner. It can also pertain to PPC (pay-per-click) campaigns. At Clearspace Creative we can help you set all of that up.